Stellantis to Introduce Smart Cars and Light Commercial Vehicles in Saudi Arabia
In an exclusive interview with Arab News, Samir Cherfan, the chief operating officer of Stellantis in the Middle East and Africa, revealed the company’s plan to expand its product range in Saudi Arabia. The Dare Forward 2030 plan aims to transform the automaker into a mobility tech company by introducing smart cars and light commercial vehicles under the Fiat, Citroen, and Peugeot brands.
Aligned with Saudi Arabia’s Vision 2030
Cherfan emphasized that Stellantis’ strategy in the Kingdom is in alignment with Saudi Arabia’s Vision 2030 objectives. The company aims to support the country’s economic diversification efforts and technological progress by expanding its product range, improving efficiency, and adopting sustainable technologies.
Focus on Sustainability
Stellantis reintroduced the Citroen brand in 2022 to meet the increasing demand for electric vehicles in Saudi Arabia. Cherfan highlighted that younger demographics in the Kingdom, especially in urban centers like Riyadh and Jeddah, prioritize sustainability. The company’s goal is to enhance the quality of life and reduce the carbon footprint in line with Vision 2030 objectives.
Empowering Local Talent and Strategic Partnerships
Cherfan emphasized Stellantis’ commitment to encouraging local talent in the automotive industry. With a focus on clean and autonomous mobility, the company aims to grow its workforce in Saudi Arabia and position itself as the most localized player in the region. Additionally, strategic partnerships with private and government entities play a crucial role in Stellantis’ growth and expansion efforts in the Kingdom.
Driving Innovation and Collaboration
Stellantis is dedicated to collaborating with local businesses, government entities, academic institutions, research centers, and industry associations to drive innovation and technological advancements in the Saudi market. By leveraging partnerships and promoting collaboration, the company aims to accelerate its growth and contribute to the economic development of Saudi Arabia.