Saudi Arabia’s Asir Region Unveils Its Regional Tourism Identity
In a groundbreaking move, Saudi Arabia’s Asir region has established itself as the first in the Kingdom to create a distinct regional tourism identity, marked by the captivating slogan “Karam Al-Arouma,” or “the generosity of the people of Asir.”
The official launch of this identity took place at a prestigious ceremony hosted by the Asir Region Development Authority, led by Asir Gov. Prince Turki bin Talal bin Abdulaziz. The event was held at the enchanting Rijal Heritage Village in Rijal Almaa governorate.
Hashim Al-Dabbagh, CEO of the authority, expressed his excitement about this long-awaited achievement, stating, “It’s a monumental day for us as we introduce this identity to the world. This will greatly enhance our marketing efforts on both a domestic and international scale.”
With a vision to establish itself as a premier year-round destination, Asir aims to leverage its rich culture and diverse natural wonders to attract global visitors. The unveiling of its unique identity is a significant step towards achieving this goal.
Prince Turki emphasized that the slogan “Karam Al-Arouma” was chosen to reflect the region’s renowned hospitality and warm embrace of visitors.
To complement this initiative, the “Discover Asir” tourism website has been launched under the umbrella of “Visit Saudi,” providing valuable information for tourists looking to explore the treasures of Asir.