Saudi International Luxury Week: A Showcase of Fine Jewelry
Riyadh is currently hosting the Saudi International Luxury Week until May 9, featuring a stunning collection of fine jewelry from around the globe.
This event is a golden opportunity for Saudi clientele to acquire exclusive and sophisticated pieces that are sure to dazzle.
House of GOL, a renowned New York-based brand known for its vibrant diamonds, has unveiled a rare pink diamond at the event.
Anna Larsen, the head of business development at House of GOL, has been making trips to Saudi Arabia for the past three years to meet with clients and showcase their exquisite jewelry.
Larsen highlighted that House of GOL specializes in high-end jewelry, with many customers purchasing pieces to reflect their heritage and pass down to future generations.
The brand had previously visited the ZAH creative hub in Riyadh and continued its journey across the Kingdom. House of GOL’s participation in the luxury week was in collaboration with Clea Nasr, ZAH’s head of marketing.
“We’re here today with House of GOL to support them at a luxury jewelry event, following our earlier private event at ZAH. We support local and international designers through all PR and marketing activities, creating targeted strategies to drive exposure and growth, especially in Saudi Arabia,” Nasr stated.
Another standout brand at the event is Maitraya, an Indian company specializing in pure Gulf pearls, including Khaleeji and Saudi pearls.
The brand is led by Sanghvi Maitarya, a seventh-generation representative of his family’s pearl business.
Maitarya shared, “My great-grandfather used to travel by boat. This was before the Second World War and the discovery of oil. The oyster industry had declined and no longer produced these kinds of pearls. These are Saudi natural lulu pearls.”
He mentioned that the pearls were no longer found in the Gulf and were collected from various sources around the world, including grandmothers, maharajas, and royal families.
FerriFirenze, an Italian brand, is also making a lasting impression on Saudi clients at the event.
Giulia Lina Callegari, the owner of FerriFirenze, expressed, “We came to Saudi for the first time five years ago. We’ve seen the changes, the enthusiasm, the projects, and we’re always excited to meet local ladies who know jewelry, appreciate style, and often become our guests in Florence.”
FerriFirenze, a family business established a decade ago, creates jewelry that is not only visually appealing but also physically moves when touched, showcasing a unique and handcrafted style that can only be achieved in Italy.