AlUla Academy: A Pioneering Initiative in Tourism Sector Training
The Royal Commission for AlUla has officially launched AlUla Academy, a groundbreaking initiative aimed at setting a new standard for vocational training in the tourism sector. This academy is set to become a beacon of excellence in the region, offering a global hub for workers dedicated to creating unforgettable experiences for visitors to AlUla from around the world.
Partnership with Hotel.School for Hospitality Training
Hotel.School has been selected as the global partner for hospitality training at AlUla Academy. The collaboration will kick off with a digital training program for the first group of students in early July, with future programs accessible through the academy’s website.
Development of Historic AlUla
Authorities in the Kingdom are transforming historic AlUla into a global tourist destination, showcasing its 7,000-year-plus history spanning various civilizations. With four primary heritage sites and a range of visitor experiences, tourists can immerse themselves in the region’s rich heritage, wellness offerings, natural beauty, arts, and discovery opportunities.
Pioneering Endeavor in Tourism Sector
The establishment of AlUla Academy signifies a pioneering effort in the tourism sector and aligns with the Kingdom’s Vision 2030 development plan, aiming to create 1.3 million jobs for Saudi citizens. Philip Jones, the Chief Tourism Officer, highlighted the pivotal role of learning centers like AlUla Academy in job creation and maintaining excellence in visitor experiences.
Commitment to Skill Development and Community Engagement
Guests at the launch ceremony included Anita Mendiratta, emphasizing the commitment to enhancing visitor experiences through local skill development and community engagement. The Royal Commission for AlUla prioritizes authenticity and community involvement to achieve tangible milestones in the region’s development.
Global Partnership for Educational Solutions
Hotel.School’s collaboration with AlUla Academy aims to provide intelligent educational solutions and cutting-edge technologies for online learning experiences. The institution is dedicated to supporting the commission in achieving excellence in vocational training and fortifying AlUla’s position as a global tourism and hospitality hub.
Success and Recognition of AlUla
AlUla has garnered acclaim as a successful tourism development hub, attracting 263,000 visitors in 2023 alone. It continues to exceed targets, drawing attention from event organizers, investors, airlines, and the international media, solidifying its reputation as a must-visit destination.