Saudi Designer Mohammed Ashi to Create Fashion Line for Riyadh Air Cabin Crew
Get ready to experience luxury in the skies as Saudi designer Mohammed Ashi, the mastermind behind the Paris-based label Ashi Studio, is gearing up to design the inaugural fashion line for the cabin crew of Riyadh Air. This new airline is all set to take its maiden flight in 2025, promising a unique and unforgettable experience for passengers.
Unveiling at Haute Couture Week
Ashi will be showcasing his uniform design concepts and sharing the inspiration behind his creations at Haute Couture Week in Paris from June 22-27. The grand reveal of the full uniform collection is scheduled to happen later this year, building up excitement for the airline’s launch.
Setting the Stage for Elegance
Riyadh Air’s CEO, Tony Douglas, expressed his excitement about the collaboration, emphasizing the importance of the cabin crew fashion line as one of the first impressions guests will have of the airline. With Ashi’s distinct designs, the airline aims to create a memorable and stylish experience that will linger in passengers’ minds long after they have touched down.
Global Recognition for Saudi Fashion
In a released statement, Ashi shared his pride in being part of such a significant project for Saudi Arabia, highlighting the airline’s role in putting Riyadh on the global map of premier destinations. As the first couturier from the Gulf region to join the Fédération de la Haute Couture in Paris and be featured in the prestigious BoF 500 list, Ashi is no stranger to making waves in the fashion industry.
A Star-Studded Clientele
Ashi’s designs have graced the red carpets and stages, adorning celebrities like Beyonce, Lady Gaga, Jennifer Hudson, and more. With his creations set to be worn by the Riyadh Air team on their maiden flight in 2025, the world can look forward to a touch of Saudi luxury soaring through the skies.