Embracing Arab Culture: The Multicultural Dream of John Bin London
Living in the UAE and raised without an Arabian background, John Bin London has found a deep connection to Arab culture, particularly the language and heritage of Saudi Arabia.
With a global following on TikTok, London shares videos of himself in traditional Saudi attire, showcasing the beauty and richness of the culture.
Immersed in Tradition
In a viral video with 1.5 million views, London teaches his coworkers the art of enjoying Saudi coffee and dates, emphasizing the importance of cultural etiquette and tradition.
Despite not having an Arabian background, London’s upbringing in the UAE allowed him to interact with locals and fully immerse himself in the traditional lifestyle.
A Passion for the Language
Driven by his passion for Arab culture, London taught himself Qassimi Arabic, a sub-dialect of Najdi Arabic spoken in the Qassim region, showcasing his dedication to understanding and embracing the language.
Through friends, YouTube videos, and books, London expanded his knowledge of the language, even learning how to read and write Nabatean script, an ancient alphabet engraved in AlUla’s inscriptions.
Exploring Saudi Arabia
During his first trip to the Kingdom in 2022, London fulfilled his dream of visiting Diriyah and At-Turaif, UNESCO World Heritage Sites that captivated him for years.
He spent his days exploring the historic sites, immersing himself in the culture, and sharing his experiences with his family back home.
Promoting Saudi Fashion
While based in the UK, London actively supports Saudi fashion and coffee roasteries, showcasing the creativity and detail in traditional Saudi clothing and accessories.
Wearing a shirt from Saudi streetwear brand Not Boring during his interview, London highlights the beauty and craftsmanship of Saudi fashion.