Saudi Arabia’s Food and Beverage Sector: A Hotspot for New Businesses
In the bustling food and beverage sector of Saudi Arabia, new businesses from both local and international markets are making their mark. One such startup, Epik Foods, is gearing up for significant expansion in this thriving industry.
An Epik Journey: From 2017 to Over 100 Brands
Established in 2017, Epik Foods has rapidly grown to operate more than 100 brands and 50 locations across the UAE, Saudi Arabia, and Oman. This UAE-based firm has become a dynamic F&B group, offering a variety of services including virtual brands, dine-in restaurants, meal plans, and catering services.
Epik Foods’ Strategy for Dominating the Saudi Market
In an exclusive interview with Arab News, Epik Foods CEO and co-founder, Khaled Fadly, revealed the company’s ambitious plans to capture a 20 percent share of the Kingdom’s market.
Setting the Stage for Success in Saudi Arabia
Epik Foods has set clear objectives for its operations in Saudi Arabia, with a focus on establishing a strong foundation for long-term growth and success in the Kingdom. Through strategic initiatives, strong partnerships, and a commitment to quality and innovation, the company aims to become a household name synonymous with exceptional dining experiences.
A Vision for the Future of the Saudi Market
Looking ahead, Epik Foods envisions reshaping the landscape of the Saudi F&B market by continually innovating, adapting, and setting industry standards. The company’s goal is to exceed customer expectations through culinary experiences, sustainable practices, and community engagement initiatives.
Expanding Presence in Saudi Arabia: The Roadmap
Epik Foods plans to open 20 dine-in restaurants in key locations such as Riyadh, Jeddah, and Dhahran, while also launching multiple virtual brands covering diverse cuisines for exclusive delivery. Additionally, the company is establishing partnerships with gym institutions to offer convenient post-workout meals.
Collaborating for Compliance and Quality
Epik Foods is actively seeking opportunities to collaborate with Saudi governmental bodies to ensure compliance with local regulations and standards. The company aims to participate in initiatives like the Saudi Vision 2030’s Quality of Life Program to promote healthier lifestyles and dining options.
“Through strategic initiatives, strong partnerships, and a relentless focus on quality and innovation, we aim to carve out a significant presence and become a household name synonymous with exceptional dining experiences.”
– Khaled Fadly, Epik Foods CEO and co-founder
Achieving Growth and Success in the Saudi Market
Epik Foods aims to achieve significant milestones in the Saudi market, including a projected 60 percent increase in revenue, doubling its dine-in restaurant footprint, and establishing itself as a leader in healthy dining options. The company plans to launch new products tailored for the Saudi market.
Overcoming Challenges and Embracing Innovation
Epik Foods has encountered various challenges in the Saudi market, including regulatory complexities and competition. The company has embraced a holistic approach rooted in cultural insights, adaptability, and a commitment to delivering quality and innovation.
Measuring Success and Looking to the Future
Epik Foods measures success through customer satisfaction, revenue growth, and market share expansion. The company is committed to customer retention and operational excellence, with a focus on adapting to local nuances and evolving consumer preferences.
Securing Funding for Expansion and Growth
Epik Foods is strategically utilizing funding to expand its presence in Saudi Arabia, with plans to open more than 20 dine-in restaurants in the next two years. The company is actively exploring opportunities to secure additional funding to support its expansion plans and accelerate growth in the region.
Expanding Influence and Leveraging Opportunities in Saudi Arabia
Epik Foods sees immense potential for growth in Saudi Arabia, surpassing that of the UAE. The company aims to become integral to the lives of Saudi consumers and use its success in the Kingdom as a springboard for regional expansion.