Almugasap: Bridging Tradition and Modernity Through Saudi Traditional Costumes
Almugasap, a Saudi fashion label, has launched a traditional costume experience in the Arafat and Mina areas, giving pilgrims the chance to wear authentic Saudi attire from all regions of the Kingdom. The initiative, which includes instant photo printing, was installed prior to the start of the pilgrimage to showcase Saudi heritage to international guests.
Celebrating Saudi Heritage
Pilgrims could choose from a diverse collection of traditional costumes for both men and women, designed under the supervision of renowned Saudi designers Arief Alsherif and Sari Salem Hariry. “Wearing a traditional Saudi thobe with the shemagh and other accessories was a powerful way to experience a new culture,” said Mansour Ali from Malaysia.
Fostering Cultural Understanding
“By showcasing the beauty of Saudi traditional clothing, we hope to foster cultural understanding and appreciation,” said Salem Hariry. Through the intricate craftsmanship of traditional clothing, Almugasap is creating a vibrant mosaic of Saudi heritage that celebrates the rich cultural tapestry of the Kingdom and also serves as a bridge to connect individuals from diverse backgrounds.
Exploring New Silhouettes and Vibrant Color Palettes
The designers are exploring new silhouettes, experimenting with vibrant color palettes, and prioritizing sustainable fabrics and production methods. “Each thread and design element in our traditional costumes tells a story of the past, present, and future, inviting pilgrims and visitors alike to immerse themselves in the beauty and essence of Saudi culture,” Alsherif said.
Igniting Curiosity and Appreciation
“By offering this unique experience, we hope to ignite a sense of curiosity and appreciation for the traditions that define us, fostering a deeper understanding and respect for the cultural identity that unites us all,” added Alsherif. The designers bridge the gap between tradition and modernity by exploring new silhouettes, experimenting with vibrant color palettes, and prioritizing sustainable fabrics and production methods.
Partnership with Mashariq
Almugasap also partnered with Mashariq, the Southeast Asian pilgrims company, to hold a ceremony to celebrate the arrival of groups from 16 countries. The event was attended by diplomatic figures, officials from Hajj offices in the participating countries, and specialists in Hajj and Umrah affairs.