Legendary Founder of Patchi Chocolate Brand, Nizar Choucair, Passes Away
The world is mourning the loss of Nizar Choucair, the visionary behind the globally renowned Lebanese chocolate brand Patchi. Choucair’s passion for chocolate started at a young age and blossomed into a worldwide empire with over 200 branches.
A Legacy of Art and Emotion
Patchi announced the sad news of Choucair’s passing on social media, describing him as a man whose warmth and generosity touched all who knew him. His legacy lives on through Patchi, a brand that has captured hearts across cultures and celebrations.
A Journey of Innovation and Growth
Choucair revolutionized the concept of chocolate gifting in 1974, setting Patchi on a path to global success. Starting with a single shop in Beirut, he expanded the brand to over 200 stores worldwide, with a strong presence in countries like Saudi Arabia, Bahrain, and the UK.
From Humble Beginnings to International Acclaim
Despite facing challenges like the Lebanese civil war, Choucair’s dedication to Patchi never wavered. His inclusive approach to chocolate gifting made Patchi a beloved brand across demographics. Today, his son Oussama continues his father’s legacy as CEO of Patchi in the UAE.
A Bright Future Ahead
Under Oussama’s leadership, Patchi is expanding into new markets and building a state-of-the-art manufacturing plant in Dubai. The brand’s commitment to excellence and innovation remains unwavering, ensuring Patchi’s place as a top choice for chocolate lovers worldwide.