Fashion Maven Nojoud Al-Rumaihi Named First Middle Eastern Ambassador for Haute Couture
The fashion world is abuzz with the news of Saudi influencer and fashion consultant Nojoud Al-Rumaihi being appointed as the first Middle Eastern ambassador for haute couture by the Federation de la Haute Couture et de la Mode, the governing body of Paris Fashion Week and Haute Couture Week.
Bringing Haute Couture to the Middle East
In her new role, Al-Rumaihi will collaborate with the federation to bring the latest shows, collections, and events from the upcoming Haute Couture Fashion Week, scheduled from June 24-27, to a global audience. This partnership aims to bridge the gap between the fashion scene in the Middle East and the international community.
Building Bridges through Fashion
Expressing her excitement about the ambassadorship, Al-Rumaihi shared, “It is a profound honor to join the federation as an ambassador, marking a significant milestone in celebrating the pinnacle of fashion, couture. It is truly inspiring to have the opportunity to create content and share the latest updates with the Arab world.”
Spotlight on Regional Talent
One of Al-Rumaihi’s primary goals is to showcase Middle Eastern talent on a global platform. By fostering collaborations and promoting cultural exchange, she aims to enhance understanding and appreciation between the diverse fashion worlds.
A Rising Fashion Icon
Known for her influence in the Saudi fashion scene, Al-Rumaihi recently collaborated with luxury e-tailer Mytheresa for a Ramadan and Eid Al-Fitr campaign shot in Saudi Arabia. The campaign featured her top picks from renowned labels, solidifying her position as a key figure in the industry.
Empowering Local Voices
Al-Rumaihi emphasized the importance of including local perspectives in the fashion narrative. She believes that integrating Saudi cultural insights can help international brands better connect with the Saudi market, ensuring a message that resonates with the local audience.