The Rise of Asteri Beauty: A Saudi Entrepreneur’s Journey
In the heart of the Middle East, Asteri Beauty emerges as a fast-growing brand, thanks to the vision of Saudi entrepreneur Sara Al-Rashed. Rooted in the deep bond she shares with her two older sisters, Asteri Beauty is more than just makeup – it’s a symbol of individuality and expression.
The Sisterhood of Beauty
Al-Rashed’s childhood memories are filled with moments of bonding over makeup with her sisters. From shopping for cosmetics together to getting glammed up for special events, makeup was a shared passion that brought them closer. Their sisterly support extends beyond beauty advice, as