Sara Murad: From TV Personality to Fragrance Entrepreneur
Sara Murad, a prominent Saudi media figure known for her role as the host of MBC’s morning show “Sabah Alkhair Ya Arab,” has recently ventured into the world of entrepreneurship with the launch of her own fragrance brand, By Sara Murad.
Living in Dubai now, Murad shares her excitement about starting her own business after years of dreaming about becoming a businesswoman. With a passion for fragrances and a desire to blend Saudi culture with a modern twist, she created By Sara Murad to showcase the rich heritage of the region to the world.
The debut fragrance, Black Oud, is described as a fusion of French elegance and Saudi pride, combining notes of Oud, amber, wood, and leather.
“Saudi Arabia is my inspiration,” says Murad. “The country’s progress, openness, and empowerment of women and youth have fueled my drive to create something unique and meaningful.”
Reflecting on her unexpected journey from graphic designer to TV presenter, Murad acknowledges the challenges she faced in a field where growth was not readily offered. However, she persisted and learned valuable lessons along the way.
Despite initial surprise from some about her Saudi identity, Murad is proud to represent the capabilities of Saudi women on a global stage.
Managing a full-time job alongside her new business requires impeccable organization, but Murad thrives on the variety and excitement each day brings. To unwind, she enjoys playing the piano, reading, and traveling for both leisure and work.