Squatwolf Expands into Saudi Arabia
From humble beginnings as a passion project to now serving athletes in over 200 countries, Squatwolf, the gym-wear brand co-founded by Anam Khalid and Wajdan Gul, is making its mark in Saudi Arabia.
The duo has recently inaugurated a warehouse in the Kingdom, capable of processing up to 30,000 orders a day. This facility ensures same-day delivery in Riyadh and next-day delivery to major cities like Jeddah, Dammam, Alkhobar, and Makkah.
“We take pride in being the first gym-wear brand in the Kingdom that is supporting Vision 2030, fueling the power of the gym as a playground of self-improvement to all,” Khalid told Arab News.
The Saudi warehouse exemplifies Squatwolf’s commitment as a UAE brand to bolster the region and make a significant impact.
The brand’s expansion plans include collaborations with retail and gym partners, local ambassadors, and community events to further solidify their presence in the market.
“We’re here to recognize every gym-goer, regardless of their fitness level,” Khalid emphasized.
Gul confirmed the debut of The Squatwolf Games, a renowned fitness event in Dubai, in Saudi Arabia, promising an even grander spectacle.
“Yes, Squatwolf Games is coming to Saudi and coming in big. We’re constantly evolving the games to something bigger and better,” Gul stated with enthusiasm.
Squatwolf will also be participating in the KSA Muscle Show, engaging closely with the local fitness community.
Founded in 2016 by Khalid and Gul, Squatwolf emerged when the co-founders identified a gap in the market for a gym-wear brand that resonated with their passion for fitness and community.
Gul sees a thriving fitness and activewear market in Saudi Arabia, driven by the country’s ambitious Vision 2030 goals. “With the Saudi 2030 Vision in place, more gyms are opening up every day, fitness is becoming a way of life and staying healthy is on everyone’s radar,” he explained.
“Being the first gym-wear brand in the MENA region, including Saudi Arabia, gives us a competitive advantage to stay one step ahead across insight-driven product performance, local communities, and gym-goer demands,” Khalid added.