Adidas Apologizes to Bella Hadid Over Controversial Ad Campaign
In a shocking turn of events, sportswear giant Adidas has issued a public apology to supermodel Bella Hadid after facing backlash for removing her from an advertising campaign linked to the 1972 Munich Olympics, as reported by Sky News.
Pressure Groups Accuse Campaign of Offense
Israel-linked pressure groups raised objections to the campaign, citing Hadid’s part-Palestinian background as a reason for the offense caused. The 1972 Munich Olympics holds a somber history, with 11 Israeli athletes and a German police officer tragically losing their lives at the hands of the Black September group.
Legal Action Considered by Hadid
Reports suggest that Bella Hadid is contemplating legal action against Adidas for their decision to remove her from the campaign, which aims to promote the relaunch of a shoe from the 1972 Olympics.
Adidas Issues Apology
Taking to Instagram, the brand expressed regret over the unintended negative associations drawn to the Munich Olympics tragedy. They extended apologies to Hadid, along with other campaign partners, for any distress caused and announced plans to revise the campaign.
Backlash Against Hadid’s Involvement
Criticism from Israeli and Jewish pressure groups targeted Hadid’s advocacy for the Palestinian cause and her past criticisms of Israel’s actions in Gaza. The American Jewish Committee questioned Adidas’ decision to feature “a vocal anti-Israel model” in the campaign, labeling it as either an oversight or intentional provocation.
Outrage Over Shoe Launch
The CEO of the Combat Antisemitism Movement condemned the choice of Hadid to launch a shoe commemorating the Olympics, given the tragic loss of Jewish lives during the event. The decision was branded as “sick” and insensitive by the organization.