Bella Hadid Calls Out Adidas for Insensitive Campaign
American Dutch Palestinian model Bella Hadid expressed her shock and disappointment at Adidas’ lack of sensitivity in their recent advertising campaign featuring shoes inspired by the 1972 Munich Olympic Games.
Controversial Campaign
Adidas faced backlash for choosing Hadid as the face of their relaunched SL72 shoes, originally created for the 1972 Munich Games marred by a tragic event involving Israeli athletes and a German policeman killed by a Palestinian militant group.
Hadid Speaks Out
Hadid took to Instagram to address the controversy, stating that she was unaware of the historical connection to the tragic events of 1972. She emphasized that she would never intentionally associate with art linked to such a horrific tragedy.
Disappointed and Disheartened
Expressing her shock and upset, Hadid expressed disappointment in the lack of sensitivity in the campaign and stressed that she would not have participated if she had known. She highlighted the need for more research from her team and Adidas.
Advocating for Awareness
Hadid reiterated her commitment to speaking up against what she believes is wrong and condemned any form of hate, including antisemitism. She emphasized the importance of understanding and addressing the misrepresentation of her Palestinian heritage in the campaign.
Standing for Peace
Despite the controversy, Hadid affirmed her dedication to advocating for a world free of antisemitism and promoting peace over violence. She called for a better understanding of different cultures and histories to prevent such insensitivity in the future.