DUBAI: Saudi Graphic Designer Shoug Almutairi Finds Her Voice Through Visual Expression
From struggling to convey her thoughts verbally to winning accolades for her visually striking designs, Shoug Almutairi’s journey is one of resilience and creativity.
Growing up with ADHD, Almutairi found solace in using visual tools to express herself. Her winning poster, an ode to her father, showcases her unique storytelling ability.
Shoug Almutairi’s winning poster is an ode to her father. (Supplied)
Breaking away from her family’s engineering and finance background, Almutairi pursued graphic design, blending art and logic seamlessly. Her approach to design is rooted in functionality over aesthetics, emphasizing the importance of conveying a message effectively.
Almutairi’s passion for design led her to create “Dar Mdrban,” an online platform celebrating Saudi Arabia’s culture through typography and design. Her work under the Diriyah brand showcases a blend of tradition and modernity.
Currently featured in a group exhibition in Dubai, Almutairi’s artwork reflects personal memories and cultural heritage. Titled “Memory Box,” the exhibition delves into childhood experiences and shared narratives that shape our identities.
Inspired by her father’s personal belongings, Almutairi’s winning poster explores themes of nostalgia and family secrets. Through intricate details and pixelated imagery, she captures the essence of her father’s life journey.
With a central message that resonates with every household, Almutairi’s artwork transcends boundaries and connects with viewers on a personal level.
Her unique blend of geometric shapes and retro aesthetics pays homage to a bygone era, inviting viewers to unravel the hidden stories within her artwork.