Pastor & Co. Expands Luxury Business in Saudi Arabia
Dubai-based Pastor & Co., a renowned company specializing in rare and luxury items from top brands, is set to broaden its horizons in Saudi Arabia, venturing into the realms of hospitality and tourism.
From Watches to Art: Pastor & Co.’s Journey in Luxury Market
Known initially for its high-end watches, contemporary art pieces, and luxury furniture, Pastor & Co. is now eyeing the burgeoning luxury market in the Kingdom of Saudi Arabia.
The company made a mark in Saudi Arabia through a partnership with Farfetch Fashion Concierge, establishing itself as a key player in the industry by expertly discerning authentic luxury items from counterfeit ones.
“The market was heating up, with counterfeit products becoming more sophisticated,” stated Solomon Pastor, the company’s director, in an interview with Arab News.
“Farfetch recognized our expertise in curating authentic luxury items and our keen eye for distinguishing genuine products from fakes,” he added.
Evolution from Sneakers to Luxury Homeware
Originally launched as SneakerPlug by Levi Pastor during high school, the business initially catered to limited sneakers and apparel for UK and US celebrities. As the demand for luxury items surged, Solomon joined the venture, expanding the company’s offerings to include timepieces, jewelry, art, and luxury homeware items.
With a reputation that attracts high-net-worth individuals, including members of the Saudi royal family, Pastor & Co. prides itself on ensuring complete confidentiality and trust with its clients.
Setting Foot in Saudi Mega-Projects: Diriyah and AlUla
The company’s involvement in Saudi Arabia’s mega-projects, such as Diriyah and AlUla, marks a significant milestone in its journey.
“We are thrilled by the transformation taking place in the Kingdom and admire the vision of Mohammed bin Salman,” expressed Solomon.
“Our focus is on introducing our services in the hospitality sector and showcasing the luxury items we offer, while also respecting the rich culture and history of AlUla and Diriyah,” he added.
Elevating Luxury Tourism in Saudi Arabia
“Our experience so far has been overwhelmingly positive, with the Saudi people showing warmth and hospitality. Pastor & Co. has a unique opportunity to change misconceptions about the Kingdom and enhance luxury tourism through our offerings,” mentioned Solomon.
In a groundbreaking move, Pastor & Co. plans to host Central, a renowned restaurant from Lima, Peru, in Saudi Arabia, providing an unparalleled culinary experience to locals, expats, and tourists.
“Central has never ventured outside Lima before, making this a remarkable opportunity for Saudi. We aim to offer an extraordinary experience to the people of Saudi Arabia, high-net-worth expats, and gastronomy enthusiasts,” Solomon emphasized.
Contributing to Saudi Vision 2030
Looking ahead, Pastor & Co. aims to contribute to Saudi Arabia’s Vision 2030 by enhancing luxury tourism through a range of services and culinary delights.
“Founded by two young entrepreneurs, Pastor & Co. resonates with Saudi Arabia’s young population, playing a crucial role in the Kingdom’s progress,” concluded Solomon.