Hia Hub Returns to JAX District for Fourth Edition
Hia Hub, Saudi Arabia’s conference for fashion, beauty, and lifestyle, made a triumphant return this week for its fourth edition in Riyadh’s JAX district. The event featured a plethora of activities including discussions, masterclasses, workshops, interactive exhibitions, and live performances.
Patrick Chalhoub Leads “The Skincare Edition: Unfiltered” Summit
One of the highlights of the event was the presence of Patrick Chalhoub, president of Chalhoub Group, who led discussions on the latest developments in the skincare industry as part of “The Skincare Edition: Unfiltered” summit. Chalhoub expressed his excitement about the summit, stating, “The whole idea of the summit is to take our visitors — be it professionals, skincare lovers, or customers who don’t have enough knowledge — through different experiences.”
Skincare Trends in Saudi Arabia and the Gulf
Chalhoub shared insights into the skincare landscape in Saudi Arabia and the Gulf region, noting the different trends among younger and older consumers. He mentioned that mature consumers tend to be more traditional in their skincare habits, preferring trusted brands, while younger individuals, including men, are more conscious of their wellness and willing to experiment with innovative products.
Influence of Climate and Culture on Skincare Habits
Chalhoub highlighted how climate and culture can influence people’s skincare habits. He emphasized the importance of sunscreen and sun protection products in regions with strong sunlight, like the Gulf, and noted the use of moisturizers to combat sun-dried skin. Additionally, he discussed the potential for homegrown skincare products in the future, stressing the need for high-quality ingredients and professional research in the industry.