Aquazzura: The Luxury Shoe Brand Making Waves in Saudi Arabia
Step aside, ordinary shoes. Aquazzura is here to make a statement. With fans like Kate Middleton, Beyonce, and Meghan Markle, this Italy-based luxury shoe brand is taking the fashion world by storm. Creative director and founder Edgardo Osorio is making bold moves by opening new boutiques in Riyadh and Jeddah, tapping into the Saudi market with confidence.
Established in 2012, Aquazzura is rapidly expanding in the region. With plans to open new boutiques in the Kingdom, Bahrain, and Kuwait in 2024, followed by another boutique in the UAE in 2025, the brand is on the rise after its first regional outlet opened in Dubai in 2018.
Osorio describes his venture into Saudi Arabia as being part of a cultural revolution. The brand’s first mono-brand concept stores in the country, located at Riyadh’s Centria Mall and Jeddah’s Al-Khayyat Center, are a testament to Aquazzura’s growing popularity among Saudi clientele.
While Aquazzura is known for its attention-grabbing heels, Osorio emphasizes the brand’s commitment to comfort. The designs, including the gem-encrusted Tequila Collection and the popular Twist line, aim to provide both style and ease for fashion-forward women.
Osorio’s journey from interning at fashion companies in Colombia at the age of 14 to becoming the head of footwear at Roberto Cavalli at 23 showcases his passion for the industry. His dedication to studying the human foot and creating ergonomic designs has set Aquazzura apart in the world of luxury footwear.
Named Footwear News’s 2024 Designer of the Year, Osorio’s innovative approach to shoe design has earned him international recognition. Despite facing challenges, Osorio remains optimistic about the brand’s future and continues to push boundaries in the fashion world.
As Aquazzura’s gilded boutique in the Middle East marks a new chapter in the brand’s success story, it’s clear that Osorio’s vision and creativity have paid off. With a focus on comfort, style, and innovation, Aquazzura is setting the bar high for luxury footwear in Saudi Arabia and beyond.