Jessica Kahawaty Unveils New Boss Campaign
Australian-Lebanese model Jessica Kahawaty recently revealed her latest campaign with Boss in a series of polaroid-style photos on Instagram. With 1.5 million followers, she showcased her chic style in the images captioned, “Double B, Every Me. Because there’s more than one way to be a BOSS.”
In one shot, Kahawaty donned a brown bomber jacket paired with a crisp white shirt, accessorized with a black bag featuring a chunky gold buckle and chain. Her brunette locks cascaded in loose waves, adding to her sophisticated look.
Another image captured her sporting a black cap with the brand’s logo prominently displayed. This campaign aligns Kahawaty with other notable figures like Demi Lovato, Jordan Dunn, Sonam Kapoor, Maluma, Jeon Changha, and Lance Stroll, who have also been featured in Boss campaigns.
CH Carolina Herrera Ramadan Campaign
Aside from her collaboration with Boss, Kahawaty was also chosen by luxury fashion house CH Carolina Herrera for a campaign designed specifically for Ramadan. The photos showcased Kahawaty in elegant ensembles, including a floor-length chiffon dress in vibrant red with a statement bow and a black dress featuring a white collar and CH logo.
Her partnership with CH Carolina Herrera adds to her impressive portfolio, which includes a previous Boss campaign alongside other Arab stars. The fashion industry continues to recognize Kahawaty’s unique style and influence in the world of fashion.
Digital Campaign Featuring A-List Stars
In January 2023, a digital campaign was launched featuring prominent figures like DJ Khaled, Gigi Hadid, Yusra Mardini, Karen Wazen, Anas Bukhash, and Zainab Al-Eqabi. Each star shared childhood and present-day photos while dressed in Boss sweatshirts or blazers from the latest collection, creating a nostalgic and stylish juxtaposition.
The campaign garnered attention for its creative concept and star-studded lineup, showcasing the versatility and timeless appeal of Boss as a brand that resonates with a global audience.