Dubai: Cartier Celebrates 100 Years of Trinity Collection with Star-Studded Campaign
Part-Middle Eastern actress Yara Shahidi, K-Pop star Jisoo, Irish Oscar nominee Paul Mescal, British singer Labrinth, and Hong Kong rapper Jackson Wang are all shining in a new campaign released by Cartier.
Yara Shahidi Takes Center Stage in Cartier’s Centenary Celebration
The “Grown-ish” star, whose father is Iranian, stars in the new film and image campaign that celebrates the Trinity jewelry collection turning 100 years old.
Designed by Louis Cartier in 1924, Cartier is marking the centenary of the Trinity ring’s creation with the new campaign, the release of three new designs, and a trio of parties.
Tracing Cartier’s Rich History with Francesca Cartier Brickell
Author and Cartier family member Francesca Cartier Brickell shared insights into the jewelry house’s history at the Dubai’s Emirates Airline Festival of Literature. She discussed the family’s past and the label’s unexpected beginnings.
While Louis-François Cartier started the business in 1847, it was his grandchildren, Louis, Pierre, and Jacques, who expanded the Cartier name and formed bonds with royalty in Europe, the Middle East, and India.
Yara Shahidi’s Rising Star Continues to Shine
Yara Shahidi, also known for her campaign with Jean-Paul Gaultier, was nominated for a NAACP Image Award earlier this year for her role in “Sitting in Bars with Cake.” The annual awards ceremony presented by the US-based National Association for the Advancement of Colored People honors outstanding performances in various entertainment fields.