Saudi Mobily: Leading the Telecommunication Sector in the Middle East
In a recent report by marketing consultancy Brand Finance, Saudi Mobily has emerged as the fastest-growing firm in the telecommunication sector in the Middle East in 2024.
With a remarkable 18 percent increase in value compared to the previous year, Mobily has solidified its position as one of the largest companies in the sector in the region. This achievement aligns with Saudi Arabia’s commitment to advancing digital transformation and enhancing services in the information and communication technology field.
Achieving Excellence in Digital Services
Noura Al-Shiha, Senior Vice President of Brand and Corporate Communications at Mobily, expressed pride in the company’s success, stating that Mobily has become the preferred choice for both individual and corporate customers. The brand’s exceptional performance in delivering innovative digital services and progress in digital infrastructure development have set it apart in the Kingdom.
Furthermore, Mobily’s CEO, Salman bin Abdulaziz Al-Badran, has been recognized as one of the top 10 business leaders in the global brand protection index by Brand Finance. His strategic initiatives and role in enhancing the firm’s brand have been instrumental in this achievement.
Focus on Innovation and Customer Experience
Mobily’s investments primarily target infrastructure development and the adoption of cutting-edge technologies like cloud computing and the Internet of Things. The company is also expanding its data centers and accelerating the deployment of 5G networks to meet the growing demands of customers.
Embracing a “Customer First” approach, Mobily aims to provide a modern and personalized experience to its customers. This strategy not only aligns with Saudi Vision 2030’s goal of enhancing the quality of life for individuals and families in the Kingdom but also reinforces Mobily’s position as a leading player in the global business landscape.