The Visionary Sara Ahmed Buhiji: A Glimpse into Bahrain’s Tourism Transformation
Stepping into her role as CEO of the Bahrain Tourism and Exhibitions Authority, Sara Ahmed Buhiji is on a mission to revolutionize the country’s tourism landscape. In an exclusive interview with Arab News Japan, Buhiji shared her insights into Bahrain’s ambitious vision for tourism development.
Positioning Manama as the Tourism Capital
Buhiji unveiled strategic initiatives aimed at positioning Manama as the tourism capital of Bahrain and the broader region. Emphasizing the importance of preserving cultural heritage and promoting sustainable tourism practices, she highlighted the country’s goal to elevate Bahrain’s profile as a global tourist destination.
A Journey Fueled by Experience
Reflecting on her inspiration for accepting the role, Buhiji expressed gratitude for her past experiences working in the Office of the Prime Minister and serving as a board member in the tourism authority. She sees this opportunity as a way to leverage her expertise and contribute to Bahrain’s flourishing tourism sector.
Diversifying Tourism Offerings
When asked about attracting tourists, Buhiji emphasized the importance of diversifying tourism offerings to showcase Bahrain’s rich cultural heritage. From exploring UNESCO World Heritage Sites to promoting sustainable tourism, the CEO is dedicated to providing unique experiences for visitors globally.
Commitment to Sustainability
Bahrain’s commitment to sustainability is unwavering, according to Buhiji. She stressed the integration of sustainability practices into the tourism industry and highlighted the preservation of cultural and heritage sites as a top priority.
Strategic Marketing Approaches
Buhiji discussed the role of digital marketing and collaboration with neighboring Gulf Cooperation Council countries in promoting Bahrain as a tourism hotspot. With a focus on key markets like China, India, Germany, and the UK, the CEO emphasized the importance of collaboration in showcasing the Gulf as a unified destination.
A Vibrant Tourism Calendar
Looking ahead, Buhiji outlined Bahrain’s vibrant tourism calendar, featuring events and festivities throughout the year. From celebrations for His Majesty the King’s silver jubilee to hosting international events in state-of-the-art exhibition centers, the country is buzzing with excitement.
Embracing Inspiration from Japan
Buhiji shared her admiration for Japan as a source of inspiration, noting the country’s unique offerings for tourists. While Bahrain works towards creating a similar tourist experience, the CEO highlighted the ongoing efforts to enhance the beachside attractions in the country.
Collaboration with Japan
Bahrain and Japan have a history of collaboration in the tourism sector, with efforts to attract more Japanese tourists and increase investments in the hospitality industry. The authority’s meetings with Japanese officials have paved the way for future partnerships and growth in the sector.
An Optimistic Outlook
In conclusion, Buhiji expressed optimism for Bahrain’s tourism sector, highlighting the country’s commitment to excellence, sustainability, and collaboration. As Bahrain continues to establish itself as a premier tourist destination, the CEO looks forward to welcoming visitors from around the globe.