Bella Hadid Stars in Adidas Originals Campaign for the SL 72 Sneaker
Supermodel Bella Hadid, known for her Palestinian Dutch heritage, is the face of the latest Adidas Originals campaign featuring the SL “Super Light” 72 sneaker.
The iconic running shoe, originally launched in the summer of 1972, is making a comeback with five vibrant colorways. Hadid is front and center in the campaign, gracing digital and billboard ads for the brand. A massive billboard in New York showcases her image, capturing attention and turning heads.
Promoting Fashion in Paris
Hadid shared her excitement about the campaign on Instagram, describing the experience as a pinch-me moment. The stunning photographs for the campaign were shot in Paris, portraying Hadid in the SL 72 sneakers paired with a classic Adidas top-and-shorts set featuring the brand’s signature three stripes. Holding a bouquet of red flowers, Hadid exudes elegance and style.
Expanding Her Brand
Apart from her modeling career, Hadid has ventured into entrepreneurship by launching her brand, Orebella. The brand’s first products to hit the market are three unique perfumes, marking a significant milestone in Hadid’s career.
Supporting Charitable Causes
In a bid to give back and support meaningful causes, Hadid announced that a portion of the proceeds from Orebella will be donated to the Orebella Alchemy Foundation. This charitable initiative focuses on creating positive change in communities and partners with organizations close to Hadid’s heart.
Some of the organizations being supported include Girls Club New York, empowering young women and youth of color, and the Professional Association of Therapeutic Horsemanship International (PATH Intl.), offering equine-assisted services to individuals with disabilities. Hadid expressed her commitment to donate a minimum of 1 percent of all Orebella net sales to charity, in addition to providing service hours, community outreach, and social promotion.
The supermodel is enthusiastic about expanding these partnerships further, ensuring a positive impact on society and supporting causes that are dear to her heart.