Riyadh: Saudi Arabia’s Conventions and Exhibitions Sector Offers Abundant Opportunities
During an event in Riyadh, Fahd Abdulmohsen Al-Rasheed, the chairman of the Saudi Conventions and Exhibitions General Authority, emphasized the vast opportunities available in the conferences sector, stating that despite a fractured and divided world, the sector presents more opportunities than ever.
Investing in the Saudi Exhibitions and Conferences Sector Vital for Vision 2030
Experts highlighted the importance of investing in international expertise in the Saudi exhibitions and conferences sector to achieve excellence and drive growth at regional and global levels. Khalid Al-Rammah, chairman of Qualitative Knowledge Company, emphasized that an international presence is crucial for raising standards, increasing competitiveness, and fostering economic growth.
Saudi Arabia: A Pioneer in the Exhibitions and Conferences Industry
Saudi Arabia is taking a leading role in the exhibitions and conferences industry, leveraging its geographical location and modern infrastructure to attract international investments and become a global hub for the sector.
Quality of Life Drives Success in the Burgeoning Exhibitions and Conferences Sector
The Kingdom’s exhibitions and conferences sector experienced a remarkable 15 percent growth between 2022 and 2023, fueled by high-profile events. Salman Al-Khattaf, GM of business development at the Quality of Life Program, highlighted the sector’s link to quality of life and its impact on tourism and hospitality.
Role of Infrastructure and Digital Marketing in MICE Sector Growth
Strong infrastructure is essential for supporting the growth of the MICE sector, especially in preparation for major global events like Expo 2030 and the 2034 World Cup. Digital marketing plays a pivotal role in amplifying the reach and impact of MICE events, with Abdullah Al-Harbi, CEO of Eye of Riyadh, emphasizing the importance of global partnerships and innovative strategies in driving growth and success in the industry.