Japanese Cuisine Takes the Gulf by Storm
Japanese cuisine, once a niche offering, has now captured the hearts of food enthusiasts in the Gulf region.
Carole Moawad, the Dubai-based founder of Uchi restaurant in the UAE and M’oishi dessert ice cream spot in Saudi Arabia, has been a driving force behind this culinary movement.
Carole Moawad, the Dubai-based founder of Uchi restaurant in the UAE and M’oishi dessert ice cream spot in Saudi Arabia. (Supplied)
With a deep love for Japanese cuisine and hospitality, Moawad has successfully introduced the delicate flavors of Japan to a new and eager audience in the region.
The Evolution of Japanese Food in the Gulf
Reflecting on the growing appetite for Japanese food in the region, Moawad shared with Arab News, “Initially, it was a niche market primarily appealing to expatriates and adventurous locals. However, as curiosity about diverse culinary experiences grew, Japanese food gained widespread popularity.”
She attributes the resonance of Japanese cuisine in the region to its emphasis on freshness, quality, and presentation. “The increasing health consciousness among consumers has also played a significant role, as many Japanese dishes are lighter and focus on natural flavors,” she explained.
Embracing Innovation and Growth
At M’oishi, her venture in Saudi Arabia, the demand for unique flavors like mango and coconut mochi ice cream has been overwhelming. Moawad shared, “We’ve opened three M’oishi shops in Riyadh, and the mango and coconut mochi ice cream flavors have become our bestsellers.”