Riyadh-Born Designer Tala Abukhaled Revives Saudi Artistic Heritage Through Rebirth
Riyadh-born Tala Abukhaled is not just a designer, she is a visionary. As the founder, designer, and creative director of the luxury bohemian ready-to-wear label Rebirth, Abukhaled is on a mission to celebrate and revive Saudi artistic heritage in a unique and modern way. Established in 2021, Rebirth is a sustainable slow-fashion brand for both men and women, reflecting the Kingdom’s current cultural transformation.
The Bohemian Inspiration Behind Rebirth
For Abukhaled, Rebirth is more than just a brand; it’s a movement. She describes it as anything that embodies freedom, connection to Earth, and inspiration from nature. The bohemian feel of the designs is evident in the use of natural materials, creating statement pieces that exude individuality and confidence.
A Fashion Journey Rooted in Passion
Fashion has always been a passion for Abukhaled, leading her to pursue a degree in fashion design and patternmaking from the French fashion institute ESMOD. Her love for the bohemian style, known for its free-spirited creativity, paved the way for Rebirth to make its mark in the fashion world.
Breaking Barriers with Luxury Bohemian Style
While boho styles have gained popularity on social media, the Kingdom lacked a brand that truly embodied the luxury bohemian aesthetic until Rebirth. Abukhaled saw this gap in the market as an opportunity to offer unique, high-quality bohemian pieces that were not easily accessible.
Preserving Art and Culture Through Fashion
With each collection, Abukhaled aims to preserve art and culture, telling stories through her pieces. From incorporating Palestinian embroidery to showcasing Saudi palm trees in her designs, every garment has a story to tell, connecting people through shared experiences.
A Sustainable Vision for the Future
Sustainability is at the core of Rebirth’s ethos. Abukhaled champions a circular production model, ensuring that each piece of fabric is used to its fullest extent. By sourcing sustainable materials and avoiding mass production, Rebirth is paving the way for a more environmentally conscious fashion industry.
Global Recognition and Exciting Projects Ahead
Despite the challenges of sourcing sustainable materials, Abukhaled’s perseverance has paid off. Rebirth recently signed an agreement with New York concept store DOORS NYC, propelling the brand onto the global stage. Abukhaled teases an “exciting project” on the horizon, urging boho enthusiasts to stay tuned for what’s next.