Riyadh Hosts Saudi Entertainment and Amusement Expo and Saudi Light and Sound Expo
The Saudi Entertainment and Amusement Expo and the Saudi Light and Sound Expo kicked off in Riyadh on Tuesday, setting the stage for a transformative experience in the entertainment industry. The events are geared towards shedding light on the future of entertainment in the Kingdom, showcasing cutting-edge products and technologies, and providing a platform for industry leaders driving innovation in this rapidly evolving sector.
Unveiling the Future of Entertainment
Over the course of three days, attendees will immerse themselves in creativity, interactive experiences, and technological advancements at the expos. Eihab Abourokbah, CEO of the Saudi Entertainment Academy, expressed that the events will offer a sneak peek into the future of entertainment and the myriad opportunities it holds for the industry.
Opening Doors to Innovation
The Riyadh Front Exhibition and Conference Center is playing host to the expos, welcoming a diverse audience that includes local and international experts, public-sector authorities, and industry professionals. Mohannad Al-Abbad, Chief Investment and Business Development Officer at the General Entertainment Authority, inaugurated the events which commenced with a VIP walkthrough by esteemed delegates and engaging panel discussions.
A New Dawn for Entertainment in the Region
Sarkis Kahwajian, Associate Vice President of DMG Events, the organizer of the expos, emphasized the goal of leaving a lasting impact on the entertainment industry in the region. With a dynamic agenda featuring impressive exhibitors unveiling cutting-edge products, the expos aim to showcase the evolution of entertainment in the Kingdom at the intersection of creativity and technology.
Forging Partnerships for Growth
Historic deals are set to be finalized on the sidelines of the expos, signaling a new era of growth and diversification in the entertainment sector. Invest Saudi will collaborate with Nowaar Entertainment to develop the live-events industry, while Dallah Al-Baraka will partner with Europa-Park to provide consultancy services and support growth in alignment with the Saudi Vision 2030 plan.
Empowering Saudi Talent
As the Kingdom witnesses a renaissance in entertainment, exhibitors from around the world will showcase their latest offerings alongside local counterparts. The Saudi Entertainment Academy is playing a pivotal role in training young Saudis and opening up employment opportunities in the burgeoning sector, supported by the GEA and other key stakeholders.
Revolutionizing the Sector
Expert speakers at the SEA Expo will include representatives from prominent organizations such as Six Flags Qiddiya, Saudi Entertainment Ventures, and Cruise Saudi, shedding light on the future of the industry. The SLS Expo will delve into specialist topics and technologies like professional lighting and sound, stage technology, and virtual reality, catering to the growing demand for high-quality event services in the Kingdom.
Paving the Way for Future Growth
With the entertainment industry in the Kingdom evolving rapidly, the expos aim to empower young Saudi talent and bridge skills gaps in the sector. Industry leaders will discuss strategies to implement Saudization and foster growth in local talent, ensuring a bright future for the entertainment industry in Saudi Arabia.