Soudah Development and Warner Bros. Discovery Collaborate on Films Showcasing Saudi Arabia’s Soudah Region
In an exciting partnership, Soudah Development, a real estate company owned by the Saudi Public Investment Fund, has joined forces with Warner Bros. Discovery International to create three short films highlighting the beauty, culture, and heritage of the Soudah region in the Kingdom’s southwest.
The focus of this collaboration will be on Soudah Peaks, a luxurious mountain tourism destination located in the Abha region, situated 3,000 meters above sea level.
These documentaries are set to air globally this summer on WBD’s Discovery Channel, Food Network, Travel Channel, Eurosport 1 and 2, as well as various international social media platforms.
CEO of Soudah Development, Eng. Saleh Al-Oraini, expressed his enthusiasm for the partnership, stating: “We are thrilled to partner with Warner Bros. Discovery to showcase the exceptional beauty and cultural significance of the Soudah region and Saudi Arabia on a global scale.
“This collaboration is a significant step in establishing Soudah as a distinctive luxury mountain tourism destination, and we believe it will attract travelers from all corners of the world.”
The films will feature the diverse fauna and flora, landscapes, and agricultural traditions of the Soudah region, including activities like beekeeping.
Mike Rich, head of sports and lifestyle international brand partnerships at Warner Bros. Discovery, commented: “Partnering with Soudah Development provides us with a fantastic opportunity to highlight the unique allure of Soudah Peaks through our influential media platforms.
“We are excited to share captivating stories of Soudah’s natural wonders and cultural heritage with our audience, and we look forward to a successful collaboration.”
This collaboration follows a previous partnership between Saudi property developer Red Sea Global and Warner Bros. Discovery, which resulted in a documentary titled “Beneath the Surface: The Fight for Corals,” released on Earth Day.
Local environmentalist Hussain Asiri remarked, “Soudah is not just a tourist destination; it is a sanctuary of tranquility and natural marvels. With this increased exposure, I believe we will witness a concerted effort towards responsible tourism that both cherishes and conserves our environment while showcasing its splendor to the world.”
Mohammed Al-Malky, a local tour guide, added, “The beauty of Soudah is not just for us to enjoy; it is a treasure that deserves global recognition. Hopefully, these documentaries will inspire more people to visit and experience the magic of our mountains and valleys.”