Spanish Jewelry Brand PDPAOLA Expands into Saudi Arabia
PDPAOLA, a Spanish jewelry brand founded by siblings Paola and Humbert Sasplugas, is making its mark in Saudi Arabia with the opening of new stores in the Kingdom.
New Stores in Al-Nakheel Mall and Al-Noor Shopping Center
Recent store openings in Al-Nakheel Mall in Dammam and Al-Noor Shopping Center in Madinah have solidified PDPAOLA’s presence in Saudi Arabia. The brand already has a store in Panorama Mall in Riyadh.
Upcoming Store Opening in Jeddah
The brand’s fourth store in the Kingdom is set to open at U WALK in Jeddah on Aug. 4. This expansion comes after a successful first half of the year for PDPAOLA, which included store openings in China and Peru.
A Fresh Jewelry Language for Saudi Women
Humbert Sasplugas expressed the brand’s excitement about entering the Saudi market, stating, “The key of PDPAOLA is that it constitutes a new jewelry language that blends effortless elegance with contemporary lines to create timeless sophisticated pieces.” Their goal is to engage with Saudi women in a fresh and respectful manner.
Unique Jewelry Offerings
PDPAOLA offers a variety of jewelry pieces, including rings, earrings, necklaces, and bracelets. The brand is known for using natural gemstones and contemporary techniques to create signature shapes that blend traditional artistry.
A Passion for Jewelry
Paola Sasplugas shared her passion for jewelry, stating, “I used to hand-make jewelry pieces for myself, intuitively discovering my identity with every creation.” The brand’s designs are meant for modern living, providing versatile options that symbolize self-empowerment.
Expansion Plans in the Region
The founders have their sights set on expanding into key markets in the region, including the UAE, Qatar, Kuwait, Bahrain, and Oman. Humbert Sasplugas highlighted the brand’s desire to establish a presence in cosmopolitan and contemporary areas that resonate with PDPAOLA’s identity.