Wyndham Hotels & Resorts to Bring HQ Brand to Saudi Arabia by 2025
In a groundbreaking announcement, Wyndham Hotels & Resorts, in collaboration with renowned hotelier Sam Nazarian, revealed their plans to introduce the HQ hospitality brand to Saudi Arabia by the end of 2025. Dimitris Manikis, President of Europe, the Middle East, Eurasia, and Africa at Wyndham, unveiled this exciting development at the Future Hospitality Summit in Riyadh.
Smart Luxury and Innovative Hospitality
Manikis emphasized Wyndham’s strong commitment to the thriving hospitality sector in Saudi Arabia, stating, “We are very serious and very bullish about our presence in the Kingdom.” The HQ brand is set to redefine luxury with a focus on food and beverage, entertainment, music, and smart hospitality.
Unveiling Brand HQ
Manikis shared insights into the inspiration behind the HQ brand, citing Sam Nazarian’s track record of innovation with brands like Mondrian, Delano, and SLS. Nazarian envisions HQ as the headquarters of one’s life, promising a unique and immersive hospitality experience in Saudi Arabia.
Optimism and Growth in the GCC
With 20 upcoming projects in the pipeline and the successful launch of Wyndham Garden last year, Wyndham is poised for significant growth in the Gulf Cooperation Council region. Manikis expressed confidence in HQ’s success in Saudi Arabia and highlighted the Kingdom’s impressive tourism achievements.
Preparing for Future Events and Growth
As Saudi Arabia gears up for major events like the Expo and the FIFA World Cup, Manikis stressed the importance of post-event planning and sustainable strategies. Additionally, Wyndham is focusing on the extended stay segment to cater to diverse clientele, including families, business travelers, and digital nomads, with plans to expand this concept in the Kingdom.