Live Nation Arabia Takes Over Operations at Maraya Hall in AlUla
In a groundbreaking deal, concert promoter Live Nation Arabia will now manage operations at Maraya Hall in AlUla, solidifying its position as a premier entertainment destination in Saudi Arabia.
Partnership Agreement Enhances Maraya Hall’s Profile
The three-year partnership agreement between the Public Investment Fund-backed AlUla Development Co. and Live Nation Arabia will elevate Maraya Hall’s status as a major complex for hosting a wide range of events, from concerts to cultural performances and conferences.
Supporting Saudi Vision 2030 Through Entertainment
Aligned with AlUla Development Co.’s commitment to preserving the cultural and natural heritage of the region, this partnership also plays a crucial role in supporting Saudi Vision 2030’s tourism objectives. The goal is to contribute a significant amount to the Kingdom’s GDP by 2035.
Unleashing Maraya’s Full Potential
Fabien Toscano, CEO of AlUla Development Co., expressed excitement about the collaboration, highlighting the opportunity to showcase AlUla’s beauty and heritage to the world. With Live Nation Arabia’s expertise, Maraya Hall is set to offer unparalleled entertainment experiences.
Elevating Maraya into a World-Class Entertainment Destination
President of Live Nation Arabia, James Craven, emphasized the company’s enthusiasm for partnering with AlUla Development Co. to transform Maraya into a world-class entertainment venue. The fusion of tradition and innovation promises unforgettable experiences for both audiences and artists.
Maraya Hall: A Multi-Purpose Entertainment Venue
Maraya Hall boasts state-of-the-art facilities, including a theater, meeting rooms, and indoor/outdoor spaces suitable for various events. Over the years, it has hosted prestigious gatherings like the World Archaeology Summit and the Andy Warhol Art Exhibition, solidifying its reputation as a top entertainment destination in Saudi Arabia.