Saudi Arabia’s Tourism Sector Expands with Baheej Tourism Development Co. Unveiling New Waterfront Project in Yanbu
In a move to further develop Saudi Arabia’s tourism sector, Baheej Tourism Development Co. has announced a new waterfront development project in Yanbu. This joint venture between ASFAR and the Tamimi-AWN Alliance aims to transform the waterfront area of the Royal Commission at Yanbu.
Project Details and Vision
The initial project will cover 32,000 sq. m. and will include a beach, a tourist activation center, and a hotel, with plans for complete unveiling in 2027. A fourth component is set to be announced at a later date. Each aspect of the project is designed to provide sustainable and memorable tourism experiences.
Yanbu: A City Rich in History and Natural Beauty
Yanbu, a city with a history dating back to the 16th century, is known for its architectural heritage and sandy beaches. Baheej envisions Yanbu as an iconic location that showcases Saudi Arabia’s culture, history, and natural beauty, offering a unique destination to tourists.
Development Strategy and Community Engagement
Nora Al-Tamimi, CEO of Baheej, outlines the project’s development in three phases, focusing on community engagement, sustainability, and minimal environmental impact. The goal is to position Yanbu as a sought-after tourist destination, both locally and internationally, by analyzing risks and investment opportunities.
Promoting Local Culture and Environmental Stewardship
Baheej’s role in the project involves integrating local culture and promoting environmental protection, enhancing Yanbu’s appeal and supporting regional development. By blending community heritage with environmental stewardship, the project aims to transform Yanbu’s hospitality sector.
Future Plans and Sustainability
Established in 2023, Baheej aims to create accessible tourism experiences that meet international standards while remaining contextual and sustainable. Additional projects in other cities are planned to be announced by the end of 2024 as part of a broader strategy to transform Saudi towns into thriving, eco-friendly destinations.