Emirati Brand Shatha Essa Kids Debuts at Harrods in London
Shatha Essa Kids, a renowned Emirati childrenswear label, has made history by becoming the first UAE-based brand to be launched at the prestigious luxury department store, Harrods, in London. Designer Shatha Essa Al-Mulla expressed her excitement, stating that this move signifies a significant leap in exporting Emirati creativity on a global scale.
Achieving a Milestone in Childrenswear
Al-Mulla, who delved into childrenswear last year after establishing her womenswear label in 2016, has now introduced her whimsical line of dresses and sets at Harrods. The designer described this achievement as “an immense honor and a significant milestone” that showcases Emirati culture and craftsmanship to a global audience.
Special Occasion Looks for Kids
The collection features special occasion outfits for toddlers and girls up to the age of 14, all meticulously designed and produced in Dubai. From summery butter yellows to sophisticated tulle ensembles, the line offers a range of stylish options for young fashionistas.
A Whimsical Shopping Experience
The retail space at Harrods, designed by Al-Mulla herself, offers an interactive experience with a theatre booth and dress up dolls. The ambiance aims to recreate a delightful birthday party atmosphere, allowing kids to engage in imaginative play and immerse themselves in a magical environment.
Promoting Emirati Fashion Globally
According to Al-Mulla, this milestone signifies a growing trend of East-to-West fashion collaborations and highlights the UAE’s commitment to exporting locally-made products worldwide. By showcasing Emirati childrenswear at Harrods, the designer hopes to garner greater appreciation and interest in UAE designs on the global stage.