From AlUla to the World: The Rise of Hassan Hajjaj
In a whirlwind of artistic success, Moroccan contemporary artist and photographer Hassan Hajjaj had exhibitions open in the US, Morocco, and Saudi Arabia, all within days of each other in February. His unique blend of playful portraiture, vibrant colors, funky clothing, and vintage brands from the MENA region has catapulted him to international stardom, solidifying his position as one of the world’s leading photographers.
Creating Art in AlUla
During his time in AlUla, Hajjaj captured the essence of the ancient oasis town through his lens. Despite arriving as an “outsider,” he managed to gather around 100 people for his shoots, creating a melting pot of cultures and personalities. The atmosphere was lively, with music playing and everyone dressing up, turning the photo shoots into vibrant performances.
A Performance Behind the Lens
For Hajjaj, a photo shoot is more than just capturing an image – it’s about creating a connection with his subjects. By building trust and making them feel comfortable, he brings out their unique personalities and body language in his portraits. Each photo tells a story, capturing a moment in time that reflects the spirit of the individual.
A Glimpse into AlUla 1445
The exhibition “AlUla 1445” showcased Hajjaj’s signature style, blending vibrancy, playfulness, and soulfulness in every image. From a local goatherder to global icons like Alicia Keys and Swizz Beatz, each portrait in the collection is a testament to Hajjaj’s ability to capture the essence of his subjects.
Celebrities and Everyday Heroes
When it comes to shooting celebrities, Hajjaj’s approach remains the same – creating a comfortable space where the sitter can be themselves. Whether it’s a goatherder or a superstar, every subject is treated with the same level of respect and attention to detail, resulting in captivating images that tell a unique story.
Capturing the Spirit of AlUla
In the midst of the ancient landscapes of AlUla, Hajjaj’s lens captured the light and energy of the region. Each portrait, from the smile of Ghadi Al-Sharif to the abstract composition of the goatherder with his goats, reflects the diversity and beauty of AlUla and its people.