Saudi Arabia’s Hia Hub Conference Shines Spotlight on Beauty and Skin Care
The Hia Hub conference in Saudi Arabia is in full swing until Nov. 3, with Thursday’s lineup featuring a captivating session titled “The Current Landscape of Beauty and the Evolution of Skin Care.” Industry experts came together to discuss the potential for growth in the skin care segment of the regional beauty industry.
Panelists Leading the Discussion
Moderated by Lynn Al-Khatib, the vice president of communications at Chalhoub Group, the panel included top executives such as Patrick Chalhoub, Franck Marilly, Hasmik Panossian, Laurent Duffier, and Henk van der Mark. These leaders shared insights on the future of skin care in the Middle East.
Unlocking Growth Opportunities
Patrick Chalhoub emphasized the responsibility market leaders hold in driving the beauty market forward. Despite fragrances dominating the market, skin care usage remains low at only 10%, indicating a vast opportunity for expansion.
Educating Consumers for Success
Franck Marilly highlighted the importance of education in skin care practices, particularly in the Middle East where there is room for growth. Utilizing advanced technologies and promoting awareness can help enhance consumer knowledge and engagement.
Driving Innovation Through Technology
Laurent Duffier emphasized how L’Oreal leverages scientific formulas and cutting-edge technology to provide effective skin care solutions. With a rising interest in cosmetic procedures among younger demographics, there is a strong demand for innovative products.
Collaboration for Success
Industry leaders like Henk van der Mark stressed the importance of collaboration, education, and innovation to drive growth in the market. By engaging younger consumers and prioritizing health and wellness, the beauty industry can shape a more informed and engaged consumer base.
Future of Beauty in the Middle East
The session at Hia Hub reaffirmed a collective commitment to enhancing skin care knowledge and practices in the Middle East. As the beauty landscape continues to evolve, collaboration and innovation will be key in shaping a thriving market.