Japan’s Imperial Family Takes Instagram by Storm
In a bold move to connect with a younger audience, Japan’s imperial family has made their debut on Instagram. The Imperial Household Agency, responsible for managing the family’s affairs, flooded the platform with 60 photos and five videos showcasing Emperor Naruhito and Empress Masako’s public engagements over the past three months. The goal? To give the public a glimpse into the family’s official duties and bridge the generational gap that often surrounds the royal family.
Breaking the Royal Reclusiveness
With their verified account Kunaicho_jp amassing over 320,000 followers within hours, the imperial couple’s Instagram debut was met with enthusiasm. From photos of the family celebrating New Year’s Day to videos of Naruhito addressing well-wishers on his birthday, the account offers a curated look into the public lives of Japan’s royals.
Public Reaction and Expectations
The younger audience seems particularly thrilled to see Princess Aiko, the couple’s 22-year-old daughter, in the spotlight. Students like Koki Yoneura and Yukino Yoshiura express joy at being able to witness the imperial family’s activities firsthand, with hopes of more insights into their lives beyond official duties.
Social Media Strategy and Challenges
While the royal family’s social media debut marks a significant step towards modernization, challenges loom ahead. Palace officials remain cautious following past social media backlash faced by other family members. The agency’s decision to use social media as a tool to engage with the public while maintaining the family’s dignity raises questions about balancing accessibility with tradition.