NEOM and Saudi Red Sea Authority Join Forces to Boost Marine Tourism
In a groundbreaking move, the Saudi Red Sea Authority (SRSA) and NEOM have come together to collaborate on enhancing marine tourism in Saudi Arabia. The signing of a memorandum of understanding marks a significant step towards developing legislation, regulations, and technology to revolutionize the visitor experience in the country’s Red Sea coastal destinations.
The primary objective of this partnership is to drive research, foster innovation, and elevate the overall tourism experience for travelers exploring Saudi Arabia’s existing, emerging, and future coastal hotspots. By joining forces, SRSA Acting CEO Mohammed Al-Nasser and NEOM’s CEO Nadhmi Al-Nasr aim to facilitate an exchange of expertise and pave the way for the implementation of joint initiatives that will propel the sector forward.
Notably, the agreement underscores SRSA’s unwavering commitment to attracting investment in coastal tourism activities and supporting the growth of small and medium enterprises in the sector. Through the provision of administrative, technical, and advisory assistance, the partnership is set to empower businesses and drive economic development in the region.
With a strategic focus on aligning with key stakeholders from the public, private, and third sectors, SRSA envisions leveraging this collaboration to realize the objectives outlined in Saudi Vision 2030. By positioning coastal tourism as a cornerstone of the Kingdom’s economy, the partners are poised to unlock new opportunities and drive sustainable growth in this vital sector.