Riyadh’s Badael Launches Anti-Smoking Campaign on World No Tobacco Day
In celebration of its one-year anniversary, Badael, a Public Investment Fund company, has unveiled its “Let’s Clear the Air” anti-smoking campaign. The launch coincides with World No Tobacco Day on May 31, showcasing the company’s commitment to reducing the number of smokers in the Kingdom in line with the Quality of Life Program of Saudi Vision 2030.
Badael’s mission is to assist 1 million individuals in quitting smoking by 2028, utilizing the innovative DZRT nicotine pouches. These pouches are the first Saudi-made product aimed at aiding individuals in their journey to quit smoking and are hailed as the first of its kind in the Middle East.
During its inaugural year, Badael has significantly increased its production capacity and invested in research and development. The company has also expanded its distribution channels in major cities, fulfilling over 1 million orders through its website. This expansion highlights Badael’s dedication to its vision, as well as its focus on innovation and future growth.
As part of the “Let’s Clear the Air” campaign, Badael is urging individuals, companies, and government entities to join forces and work towards achieving the campaign’s objectives.