Saudi Arabia’s Tourism Sector Set for Boost with Red Sea Global and Almosafer Partnership
In a move set to transform the tourism landscape of Saudi Arabia, multi-project developer Red Sea Global has signed a groundbreaking agreement with travel company Almosafer. This partnership is poised to showcase and promote the destination’s tourism developments and offerings in a way never seen before.
Unlocking the Beauty of the Red Sea Coast
With the support of Almosafer, travelers will have the opportunity to discover the hidden gems of the region, from the pristine coastline and breathtaking coral reefs to the stunning dunescapes and wadis. John Pagano, Group CEO of Red Sea Global, expressed excitement about the partnership, stating, “Our growing portfolio is set to unlock the tourism potential of the Red Sea coast for all segments of travel with a diverse range of experiences and offerings.”
Collaboration for Targeted Marketing and Promotion
Under the agreement, both companies will collaborate on targeted marketing and promotion campaigns aimed at raising awareness among travelers about the offerings in the Red Sea and AMAALA. This strategic approach is essential as Saudi Arabia continues its economic diversification journey, reducing its dependency on oil.
Redefining Luxury Travel in Saudi Arabia
Muzzammil Ahussain, CEO of Almosafer, highlighted the shared vision of both companies in redefining luxury travel and shaping the future of luxury tourism in Saudi Arabia. Leveraging their geographical reach and decades of experience, the partnership aims to position the Red Sea and AMAALA as ultimate destinations that set new standards in bespoke tourism experiences.
Contributing Billions to the Kingdom’s Economy
With a total of 79 hotels in the pipeline, the Red Sea and AMAALA projects are projected to contribute a staggering SR33 billion ($8.79 billion) annually to the Kingdom’s economy upon completion in 2030. This significant economic impact underscores the importance of developing the tourism sector in Saudi Arabia.
Streamlining Travel Experience with Saudia Partnership
In addition to the collaboration with Almosafer, Red Sea Global has also signed a deal with Saudia, the national flag carrier of Saudi Arabia. This partnership aims to streamline the travel experience for employees working with the multi-project developer, offering exclusive discounts and special corporate rates while traveling with Saudia.
Arved Von Zur Muehlen, Saudia’s chief commercial officer, expressed excitement about the collaboration, stating, “This partnership reflects Saudia’s unwavering commitment to supporting the Kingdom’s economic objectives and positioning it as a global tourism hub.”