Saudi Arabia Embraces Artificial Intelligence in Business
In recent years, Saudi Arabia’s business landscape has undergone a significant transformation as companies view artificial intelligence as a vital tool for their operations.
Hosting major tech events like LEAP has prompted regional business owners and employees to recognize the importance of upskilling in AI-related operations to drive growth.
Speaking to Arab News, Rami Mourtada, partner and director of Boston Consulting Group, emphasized the need for Saudi companies to swiftly establish their AI agenda and adapt to this evolving landscape.
Rami Mourtada
“Transformative AI adoption in the Kingdom requires proper business adoption. Companies that have not yet done so should quickly define their AI agenda, create a strategic roadmap, pilot use cases, and engage the organization effectively for this change,” said Mourtada.
He added, “Events like LEAP play a crucial role in facilitating learning from other businesses’ experiences, collaborating with experts to refine strategies, and exploring new ideas for pilot projects.”
Bridging the AI Gap Between Employers and Employees
A recent report by Oliver Wyman revealed that Saudi Arabia and the broader Middle East region have made significant investments in national AI strategies, with positive outcomes.
The study highlighted that the Kingdom’s young population born between 1997 and 2010 already sees the benefits of AI technology, acknowledging its potential to enhance productivity.
Ana Kreacic, chief knowledge officer at Oliver Wyman, stressed the importance of bridging the gap between employers and employees to ensure smooth AI adoption in businesses.
Ana Kreacic
“There is a disconnect between employers and employees. While CEOs recognize AI’s potential, they underestimate various aspects of the technology. Businesses need to create a shared mission around AI adoption, focusing on motivating, training, and addressing employees’ concerns,” said Kreacic.
The analysis by Oliver Wyman indicated that 57% of surveyed employees in Saudi Arabia found the AI training provided by their companies insufficient, with 40% calling for peer-to-peer mentorship programs to adapt to the changes.
Kreacic emphasized the importance of ongoing communication and training for employees to alleviate fears and ensure successful AI integration.
She also highlighted the need for businesses to focus on developing digital skills, especially for Gen Z individuals who lack the necessary skills for AI despite their computer knowledge.
Encouraging AI Adoption by Alleviating Fears
Despite the potential productivity gains from AI adoption, many workers express concerns about job security as automation increases.
Mourtada emphasized the importance of a hybrid approach where humans oversee AI-transformed processes to minimize bias and errors, urging employees to advocate for this model.
The Oliver Wyman study revealed that 69% of Saudi Arabia’s youth are worried about AI’s impact on job security, compared to 59% of older adults.
Kreacic highlighted the need for businesses and governments to address these fears through clear communication and support for employees during the transition.
As AI becomes more prevalent in the workplace, nurturing a sense of belonging among younger workers will be crucial for their professional development and engagement.