Saudi Arabia’s Riyadh Air signs deal with China Eastern Airlines to enhance connectivity and digital transformation
In a groundbreaking move, Riyadh Air has secured a partnership with China Eastern Airlines to strengthen future connectivity and collaboration on digital transformation. The agreement, signed at the International Air Transport Association Annual General Meeting in Dubai, signifies a major milestone for the Public Investment Fund-owned airline’s foray into the crucial Chinese market.
Expanding horizons and boosting growth
The newly inked Memorandum of Understanding (MoU) aligns with Saudi Arabia’s ambitions to increase passenger numbers and expand flight routes. Riyadh Air’s CEO, Tony Douglas, expressed excitement about the collaboration, emphasizing the vast potential of the Chinese market for the airline’s future network growth. He highlighted the importance of working closely with China Eastern Airlines to unlock new travel opportunities and drive economic growth in both countries.
Embracing digital innovation
Douglas emphasized the significance of exploring synergies in digital innovation, a key focus area for both airlines. He underscored Riyadh Air’s commitment to digital transformation, citing the partnership with China Eastern Airlines as a strategic move to advance technology development and knowledge sharing. The collaboration extends beyond conventional connectivity, paving the way for mutual growth and success in the digital realm.
Fostering a powerful partnership
Chairman of China Eastern Airlines, Wang Zhiqing, echoed Douglas’s sentiments, highlighting the broad scope of cooperation outlined in the MoU. Zhiqing emphasized the shared focus on business development and digital operations, expressing anticipation for the positive outcomes of the collaboration. The agreement aims to streamline passenger transfers between China and key regions like the Middle East, Europe, Africa, and South America, enhancing connectivity and convenience for travelers.
Strategic partnerships for global expansion
Earlier in June, Riyadh Air solidified agreements with major carriers Singapore Airlines and Air China to establish strategic partnerships and expand its global network. The focus of these partnerships includes interline connectivity, codeshare arrangements, and potential collaboration in areas such as frequent flyer programs, cargo services, customer experience, and digital innovation. Riyadh Air’s pioneering approach aligns perfectly with its partners’ commitment to driving high-quality development and delivering exceptional products and experiences to customers.