Riyadh Air to Unveil Cabin Crew Fashion Collection at Paris Fashion Week
Saudi Arabia’s newest airline, Riyadh Air, is gearing up to showcase its special cabin crew uniform at the prestigious Paris Fashion Week, as announced by CEO Tony Douglas.
Strategic Developments Set to Propel Riyadh Air into Global Spotlight
During an interview at the Future Aviation Forum in Riyadh, Douglas shared exciting updates about Riyadh Air’s upcoming launch and milestones, including the debut at Paris Fashion Week from June 18-23.
Glamorous Haute Couture Fashion Collection for Cabin Crew
Douglas revealed that Riyadh Air will break tradition by presenting a haute couture fashion collection for its cabin crew, inspired by the iconic style of the movie “Catch Me If You Can.” The aim is to bring back glamour, fashion, and sophistication to the aviation industry with a modern twist.
Unique Riyadh Color and Brand Identity
The new uniforms will feature a distinctive color that represents the essence of Riyadh Air, symbolizing quality, grace, refinement, and fashion. The goal is to create a brand image that captivates passengers worldwide.
Operational Progress and Talent Acquisition
Douglas highlighted the rapid progress in building operational capabilities, with the recruitment of skilled pilots and cabin crew. The airline is set to begin certification flying in September, marking a significant step towards becoming a fully operational carrier.
Unprecedented Interest in Joining Riyadh Air
The CEO expressed astonishment at the overwhelming response to Riyadh Air’s careers page, with 1.1 million applicants from 146 different nationalities vying to be part of the airline family. The high level of interest is attributed to the leadership of Crown Prince Mohammed bin Salman.
Future Headquarters and Market Dynamics
Douglas announced the upcoming inauguration of Riyadh Air’s headquarters near Riyadh International Airport, signaling the airline’s establishment in the region. He also discussed the industry’s evolving dynamics, with rising demand and ticket prices reflecting changing market conditions.
Riyadh Air’s Mission for Market Growth and Global Connectivity
Looking ahead, Douglas emphasized Riyadh Air’s commitment to providing a full-service carrier that meets the growing demands of the Kingdom for global connectivity. He predicted continued market growth and invited guests to witness Riyadh Air’s debut at Paris Fashion Week.
Future Technological Innovations and Digital Proposition
In addition to the fashion showcase in Paris, Douglas teased upcoming technological innovations and a unique digital proposition that will set Riyadh Air apart in the industry. The airline is poised to make a significant impact with its blend of style, service, and innovation.