Social Media Users Call Out Celebrities for Inaction in Gaza Crisis
NEW YORK: A wave of social media users are criticizing celebrities for their perceived lack of action in response to the humanitarian crisis in Gaza. To pressure these stars to take a stand, users have initiated a “blockout” campaign.
The Blockout Movement
Participants in the blockout are placing restrictions on viewing content from certain celebrities on platforms like X, TikTok, and Instagram. Using hashtags like #blockout, #blockout2024, or #celebrityblockout, users are sharing which accounts they have blocked and highlighting the stark contrast between high-profile events like the Met Gala and the dire situation in Gaza.
What Is the Blockout?
The blockout is a form of protest against celebrities who have either remained silent or not spoken out enough against Israel’s actions in Gaza during the conflict with Hamas. By blocking these accounts, users are aiming to impact views, engagement, and ultimately the celebrities’ paychecks, as the number of interactions with content directly influences earnings.
Who Is Being Blocked?
There is no definitive list of celebrities targeted for the blockout, with some users suggesting names while others make individual decisions. Celebrities from the US and beyond have been included in the movement, and each user must block them separately on each platform.
Origins of the Blockout
The blockout gained traction amid protests surrounding the Israel-Hamas conflict, particularly following the Met Gala. As images from the gala circulated on social media, juxtaposed with coverage of Israel’s military operations in Gaza, users began calling out celebrities for their perceived silence on the crisis.
Effectiveness and Potential Backlash
Marketing expert Beth Fossen from Indiana University notes that the effectiveness of the blockout remains to be seen, as it may vary depending on the celebrity’s public image. While some influencers could face significant consequences for remaining silent, others may not be as affected. There has also been criticism of the blockout, with some questioning its focus on celebrities rather than the situation in Gaza.