Imaan Hammam Expands Her Horizons with Fashion Campaigns
Imaan Hammam, the Moroccan Egyptian Dutch model known for gracing haute couture catwalks and high-end eveningwear labels, is using her summer to explore new opportunities.
Campaigns with Victoria’s Secret and Louisa Ballou
Hammam recently took to social media to share snaps from her campaigns with Victoria’s Secret and US label Louisa Ballou. In the images, she showcases a range of outfits, from luxury resort wear to sportswear.
Louisa Ballou’s Archive High Tide Collection
Posing for fashion photographer Nikki Arya, Hammam was captured on a beach at dusk wearing a striking cobalt blue-and-black sheath dress from Louisa Ballou’s Archive High Tide collection. The brand, founded in 2018 by designer Louisa Ballou, offers a unique perspective on resort wear, creating luxury clothing that transcends traditional beach attire.
Victoria’s Secret Gym Wear
In addition to her resort wear campaign, Hammam also shared images from a shoot with Victoria’s Secret, featuring nude-toned gym wear. The model displayed a zip-up sports top and matching pants, emphasizing comfort and style.
Celebrating Moroccan Culture
Earlier this month, Hammam celebrated Moroccan culture in a fashion shoot, collaborating with auteur Marwane Jinane and photographer Hamza Lafrouji. The shoot, which took place in Casablanca, showcased the beauty and diversity of Moroccan culture.
Promoting MENA Artists
With a strong following of 1.7 million on Instagram, Hammam is known for promoting artists and creatives from the MENA region. She frequently shares personally curated playlists of regional music and has collaborated with various talents in the past.
Runway Success at Vogue World Event
In a recent highlight, Hammam walked the runway at the Vogue World event in Paris alongside industry icons like Kendall Jenner, Gigi Hadid, and Venus and Serena Williams. Her presence at such prestigious events solidifies her status as a fashion week staple and brand ambassador for Estée Lauder.