The Exhibition Industry Defies Predictions of Obsolescence
In a world dominated by digital connectivity, the global exhibition industry has proven its enduring relevance as a vital driver of business and societal growth. Kai Hattendorf, CEO of the Global Association of the Exhibition Industry, UFI, emphasized the importance of face-to-face interactions in an era where technology continues to revolutionize how people connect.
Resilience Against Digital Advances
Despite repeated claims that advancements like the internet, social media, and the metaverse would overshadow traditional exhibitions, the industry has remained resilient. Hattendorf highlighted the industry’s ability to thrive and grow, suggesting that physical gatherings are more important now than ever.
The Power of In-Person Interactions
“The more digital our environments become, the bigger the need to meet in person,” Hattendorf stated, emphasizing that digital tools cannot replicate the authenticity of human connection. The lessons of the pandemic have underscored the value of in-person interactions, likening human relationships to a smartphone battery that needs recharging to function.
Driving Economic Growth and Innovation
The exhibition industry serves as a powerful barometer of economic growth, thriving in expanding markets. Hattendorf identified the Middle East and Asia as key drivers of global growth, contributing not only to economic progress but also to innovation and societal development. Exhibitions act as marketplaces and meeting points where industries can connect and collaborate.
Challenges and Adaptability
While the industry faces challenges such as inflation, supply chain disruptions, and geopolitical tensions, Hattendorf expressed confidence in its ability to adapt. The shift from globalization to regionalization in the exhibitions landscape has enabled organizers to manage portfolios of regional shows, creating a more resilient growth model.
The Evolution of the Exhibition Industry
Through its adaptability and focus on fostering authentic human connections, the exhibition industry continues to evolve as a vital enabler of economic and cultural exchange. In an increasingly digital world, the need for meaningful face-to-face interactions will only continue to grow stronger, according to Hattendorf.